I DARE MYSELF Campaign

True-Self ● Confidence ● Connection


BOLON is a brand that gives people a fashion style and the confidence to be themselves. The new campaign conveys the core brand message of being yourself and having the liberty to express your personality without following the ever-changing fashion trends.

The “I DARE MYSELF” story encourages people to express who they are, through the showcase of different sides of their personality, by keeping the campaign free of formal fashion conventions and dictates. The story is conceived as a symphony of meaningful moments happening in the lives of our celebrities. They share with us their common motto of audacity, they dare to be themselves.




Davika Hoorne &
Bolon Eyewear

Davika Hoorne, a famous Thai actress, has been chosen to be the new
Bolon brand ambassador in 2017.
Davika Hoorne, known for her exquisite sense of fashion and style, is the perfect fit to represent
the brand with glamour and elegance.

“For me, daring to be yourself means having individuality, and just being yourself. There is no line that says you must be perfect, and I feel that with Bolon Eyewear you can express who you are without being pushed to be someone else. Bolon has designed their collection to fit everyone's individuality and style, so no matter which style you like or which lifestyle you have, Bolon has something for you. This collection is so well rounded that it fits everyone's needs, and the campaign of Dare to be Myself is a campaign that I think has a special meaning and a weight for it, because everyone is beautiful in their own way.” - Davika Hoorne